Schneider Electric appoints APO to drive its media relations in Africa

Schneider-Electric24 June 2013, Sweetcrude/African Press Organization, APO, DAKAR, Sénégal — The African Press Organization (APO) (, the leading press release wire in Africa, and global leader in media relations related to Africa, today announced the signature of a retainer agreement as exclusive supplier for media relations in Africa with Schneider Electric SA (Euronext: SU) (, a Global Fortune 500 company and market leader in energy management with operations in more than 100 countries.

APO will provide Schneider Electric with a full range of services, from press releases wire and monitoring services, to media interactions and government relations.

Schneider Electric’s press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites.

“APO will definitely become a key partner in making all Africans aware of issues related to energy on the continent and the solutions Schneider Electric can offer them,” said Philippe Schaal, Marketing and Communications Manager, Schneider Electric International.

Used by some of the world’s largest companies, communications agencies, institutions, and organizations, Africa Wire® guarantees the most extensive reach to Africa, helping APO’s clients engage with their audience in all parts of the continent.

APO Executive Director, Eloïne Barry comments, “With a panel of PR activities ranging from press release wire and monitoring services, online press conferences, interactive webcasts, op-ed placements and an African expertise on PR best practice, APO caters for all communication needs on the continent. ”

About APO
The African Press Organization (APO) ( is the leading press release wire in Africa, and the global leader in media relations related to Africa.With headquarters in Dakar, Senegal, APO owns a media database of over 25,000 contacts and the main Africa-related news online community. It offers a complete range of services such as press releases wire and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion.

About Schneider Electric
As a global specialist in the field of energy management with operations in more than 100 countries, Schneider Electric ( offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Building, Data Centres & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the Group’s 140,000 plus employees achieved sales of 24 billion euros in 2012, through an active commitment to help individuals and organizations make the most of their energy.

About the Author