04 May 2014, Sweetcrude, Houston – Schneider Electric, the global specialist in energy management has launched the Schneider Electric Green Currents loyalty program for electricians as part of its initiative to develop the electrical retail business in Nigeria.
At a special induction event to welcome the first 250 members of the club in Lagos, Marcel Hochet, Country President, Schneider Electric said “the essence of the programme is to build a critical manpower base for the electrical retail sector by connecting and growing the electricians club members to a network of accredited distributors and resellers ensuring availability but more importantly safety and reliability of new or renovated electrical installations.” Hochet noted that electrical installations are a strategic part of any building as the safety of lives and property depend on it.
Also speaking at the event, Tonye Briggs, Vice President, Retail Business, Schneider Electric stated that the loyalty programme was designed primarily to reward loyal electricians and electrical contractors and encourage them to patronize only an accredited network of resellers. He explained that the idea is to build a network of distributors of reliable electrical solutions. He said “Schneider Electric is a major player in the power sector today, partnering with the government especially in ensuring stable and reliable distribution of power at the grid level. Today, we have added another focus to our business, electrical retail. This is to ensure that the final consumer in his home or office receives the full benefit of the power privatization which essentially is safe, clean and available power”.
Briggs noted that the Schneider Electric Green Currents Club offers four levels of membership with associated discounts, trainings and rewards based on level of purchases. “One of our goals with this loyalty programme is to structure our market so that everyone in the value chain benefits”. He revealed that the company plans to extend this programme to enrol up to 6000 electricians across the country and create a network of no less than 300 resellers.
Commenting at the event, Engr. Bada, the Public Relations Officer of the Licensed Electrical Contractors of Nigeria (LECAN), commended Schneider Electric for this initiative and reiterated the association’s commitment to support companies investing in developing the electrical and business skills of the sector. He noted that training as one of the rewards of the club will help to improve the expertise of the sector and prevent electrical accidents.