o2 November 2015, Lagos – To further drive the need for a cashless economy among Nigerians, Visa, Global payment technology company has entered into partnership with Total Nigeria Plc with a view to rewarding customers who use their Visa card to buy fuel at service stations in Lagos state.
The initiative would last for a period of seven weeks between October 19 to December 6, 2015 where seven service stations would be giving out N1000 worth of free fuel daily to 10 Visa card users who makes purchases worth N3000 and above.
To ensure all stations get fair round, the seven stations giving out free fuel are pre-selected and they change daily just as cardholders also stand a chance of winning free fuel for one year via a raffle draw by sending an SMS to a short-code to be provided at the service stations.
Country manager, Visa West Africa, Mr. Ade Ashaye, said that the card payments are more secured and convenient than cash payments for both buyers and sellers, adding: “At Visa we are committed to developing creative ways of driving the cashless policy in Nigeria through e-commerce and we understand that card payments are more secure than cash payments for both buyers and sellers.
This is why we have partnered with Total to launch the ‘Total fuel campaign with Visa’, to ensure that personal finances are managed effectively with minimal costs by our cardholders. “Also, consumers will not only be able to enjoy the usual benefits of paying with their Visa card, but they will also be rewarded for it,” he added.
Network Development Manager Total, Maxence Bourgoing, said that the partnership will further drive the cashless policy agenda by decreasing cash handling and its negative implications whilst eliminating cash reconciliation discrepancies. “With Nigerians warming up to the use of card for purchase, Visa has made a lot of investment in providing high security for its cards to ensure payments which is not only secure but convenient.
“We are happy to work with VISA on this project. Total has invested a lot in ensuring that our service stations are up to international standards and this partnership is certainly a step in the right direction”.
Bourgoing added that there is a drive towards e-commerce and card payments globally, saying, “we are happy to be at the forefront of this initiative in Nigeria. Total service stations are a key interaction point with our customers and so we promise to continuously offer innovative payment solutions that make purchases as seamless as possible.”
However, the promotion aims at educating consumers and businesses on the convenience of making payments for fuel and other commodities at Total service stations.