General Electric partners AMI to host Media Training on Energy

04 November 2015, Nairobi – African Media Initiative (AMI) and General Electric (GE) have partnered to boost media coverage in Africa of Energy and Infrastructure issues. Some 20 journalists drawn from the East Africa region will undergo basic training on the Energy sector in Africa, and on using sector data to tell impactful stories that will enrich media content and better inform citizens. The training is set to take place from 9-10 October 2015, in Nairobi, Kenya.

General Electric, GE LogoThe training will explore the importance of covering the energy sector, the weaknesses identified in coverage of infrastructure and energy-related issues, as well as the use of data and cutting edge technologies to craft and disseminate media messages for audiences across all platforms.

Patricia Obozuwa, Director of Communications for GE Africa said the initiative was part of GE’s efforts to support developmental journalism through capacity building. She said the media if properly harnessed plays a key role in influencing development of societies. As an Energy and Infrastructure company, we are glad to be associated with the Energy and Infrastructure category of the prestigious CNN awards. We believe this training will ultimately help in the quality of entries for subsequent awards” said Obozuwa.

This workshop will be the first in a series of regional training events that GE will sponsor to create an Africa-wide network of journalists specializing in reporting on Energy and Infrastructure.

AMI’s partnership with General Electric will provide the necessary expertise required in shaping media understanding of the Energy and Infrastructure sector. Journalists will be encouraged to publish and broadcast stories that drive the development agenda and clearly outline the critical role that energy and infrastructure play in the growth of national economies.


GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.

The African Media Initiative (AMI) is a pan-African organization that seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development and economic growth.

It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent. AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa.

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