Kinetic football pitch: ‎Pelé partners Shell on energy game 

06 July 2016, Sweetcrude, Lagos – Football legend Pelé have teamed up with Shell to bring together Africa and Europe in a first of its kind player-power energy game; Pelé’s Energy Challenge.



The event which took place recently at the Shell-installed kinetic football pitch at the Federal College of Eduction (Technical) Akoka, Lagos was hooked up live with London kinetic football pitch also installed by Shell.

The event is said to help launch ‘Make the Future London’, a festival of ideas and innovation dedicated to supporting bright energy ideas and providing a platform for innovation‎, collaboration and conversation about global energy issues facing the world today.

The Pelé Energy Challenge showcased the power of innovative kinetic tile technology that converts footsteps into renewable electricity.

The challenge featured two teams comprising school children from London and Lagos linked up via satellite.

The more energy a player generate on the tile, the more time they had to compete, directly linking the technology to the task.

At the end of the competition which was won by team London, Pelé signed Brazilian jersey was presented to team London and team Lagos.

Pelé said at the launch in London: “‎I’ve seen first-hand how Shell has brought energy ideas to life, having helped launched the first kinetic pitch in Rio. And I’ve seen how this amazing technology has reinvigorated the community, allowing Brazilian children to follow their passion in sport and learn about future energy solution in the process.

“I’m so excited to be here again and see the legacy of ‎these pitches- how they continue to be used everyday – while testing out this new energy challenge at ‘Make the Future London.”

Managing Director of Shell Petroleum Development Company of Nigeria, SPDC and Country Chair, Shell Companies in Nigeria said: “The kinetic football pitch at Akoka is a powerful statement on the kind of energy ideas that Shell and SPDC have been promoting in Nigeria.

“We are confident that Nigeria youth will take advantage of our LiveWIRE programme and launch bright ideas that will help to better the lives of millions of Nigerians.”

Recalled that LiveWIRE programme was launched in Nigeria in 2003‎, and has since enable young entrepreneurs to convert ideas into real businesses that create products or services as well as employment to the community.

LiveWIRE today supports Nigeria‎’s National Youth Policy by encouraging and training young people to start their own businesses by providing start-up funds.

To date, the programme has trained 6,200 youths in enterprise development and management, and provided business start-up grants to 3,100.

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