Oritsegbubemi Omatseyin
Lagos — Asharami Synergy, a Sahara Group downstream company and Nigeria’s leading supplier of Aviation Turbine Kerosene, ATK, convened leading stakeholders in the aviation sector for its annual Aviation Customer Forum in Lagos, affirming its commitment to innovation, partnership, and performance excellence in aviation fuelling.
Nigeria’s aviation sector processes over 16 million air passengers annually, with industry demands requiring round-the-clock precision in fuelling logistics and operational reliability. Against this backdrop, Asharami Synergy’s forum, this year themed “Customer-Centric Fuelling: Meeting the Evolving Needs of Airlines” provided a strategic platform for collaboration with local, regional, and international carriers, offering an avenue for actionable feedback and shared insights.
The importance of the gathering, according to the CEO Asharami Synergy Nomnso Dike, aligns with the company’s broader strategy for operational excellence through a customer-centric approach. “This forum is more than a touchpoint. It is an embedded part of our feedback-to-action loop where customer input shapes service delivery, drives learning, and ensures continuous improvement,” Dike said.
Underscoring the theme, he added: “The conversations we have here are important to us. We get to hear directly from you, your pain points, your expectations. That insight sharpens how we operate and keeps us accountable as we strive for excellence.”
Participants praised the company’s responsiveness and tech-forward systems. Mrs. Adeola Babalola of United Airlines noted: “Even at odd hours, the team is accessible. That reliability is crucial to us as every second counts.”
Echoing the sentiment, Mr. Peter Ogunsanmi of Arik Air said: “Our partnership goes beyond fuel delivery to strategic support. We still remember your role during a critical business transition, and we are grateful.”
Mr. Salami Omeiza of Delta Airlines lauded Asharami’s modernisation push: “The new bowsers with higher flow rates and overall system innovations stand out.”
Mr. Temitope Aderogba of Qatar Cargo praised the rollout of automated fuelling and digital receipts, describing them as “an example for others to follow.” He expressed enthusiasm for sustained excellence, saying: “We’re impressed by these innovations and look forward to seeing how they’ll be maintained over time.” He also noted the opportunity for further advancement, adding: “Given our large, time-sensitive uplift needs, we’re excited about what more can be done to enhance efficiency.”
Responding, Foluso Sobanjo, Head, Downstream Africa at Sahara Group, reiterated the group’s forward-facing strategy: “Innovation is not a feature, it’s our operating system. It keeps us aligned with stakeholder expectations, drives long-term value, and anchors our commitment to bringing energy to life responsibly.”
Dike reinforced this stance, saying: “We don’t wait for disruptions, we design for them. Every piece of feedback we receive becomes a compass guiding our evolution.”
The session concluded with closing remarks from Adekanmi Adesola, COO of Asharami Synergy, who emphasized the value of dialogue in operational strategy. “Strong partnerships and honest conversations are how we fuel real efficiency. We’re grateful for your input.”
As the aviation landscape evolves, Asharami Synergy continues to invest in smarter systems, agile supply chains, and high-performance infrastructure, ensuring it remains not just a market leader, but a trusted partner to airlines and all stakeholders across the value chain.
