Port Harcourt — Brazil generates power from a diverse range of sources that include thermal sources (gas, oil, and coal), hydropower, nuclear, and renewable. Hydropower accounts for the majority of the country’s annual power generation. However, overdependence on hydropower has made the country vulnerable to droughts.
To overcome the challenge, the country is rapidly developing its renewable power capacity. In 2024, renewable power accounted for 36.7% of the country’s annual power generation and is expected to increase to 50.7% in 2035, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Brazil Power Market Outlook to 2035, Update 2025 – Market Trends, Regulations, and Competitive Landscape,” reveals that annual renewable power generation in Brazil is expected to increase at a CAGR of 5.9% during 2024-35 to reach 523.2TWh.
Attaurrahman Ojindaram Saibasan, Senior Power Analyst at GlobalData, comments: “Opportunities in Brazil’s power sector stem from the abundance of natural resources for power generation, as well as from the government’s policies, which encourage their development. This is especially important in the case of renewable technologies. The renewable power market has developed substantially in Brazil in recent years. The success of the development of renewables has primarily been due to the introduction of the government’s auctioning system.”
The government is focusing on the rapid development of the renewable power sector in the country, especially wind power and solar PV. Several wind and solar PV projects are currently under construction in the country. This has opened a wide range of opportunities for local and international equipment manufacturers.
Saibasan adds: “Full liberalization of the power market is expected to bring in a myriad of opportunities, especially in the renewables segment. Currently, only major consumers, such as factories, shopping centers, and large corporations, have the autonomy to select their electricity supplier within Brazil’s Free Contracting Market (ACL — Ambiente de Contratação Livre).”
By the year 2028, it is anticipated that all electricity consumers, encompassing small businesses and residential households, will possess the ability to choose their energy provider. At present, the market operates on a largely “one-size-fits-all” basis. However, post-2028, significant developments are expected, including:
- Green energy retailers offering exclusively 100% renewable electricity.
- Smart contracts with dynamic pricing that varies according to the time of day, weather conditions, and other factors.
- Peer-to-peer energy trading, enabling individuals to sell surplus energy from rooftop solar installations to their neighbors.
- Energy-as-a-service models, eliminating the need for consumers to own solar panels or batteries by allowing them to subscribe to energy services instead.Saibasan concludes: “Liberalized markets hold considerable appeal for private investors. Both local and international energy companies. This is expected to drive the renewables market and increase its share in annual generation to over half of total annual power generation in 2035.”
