Lagos – Queen Pack is a Turkish based plastic packaging company that has revolutionized the design of engine oil canisters. The innovative aesthetics of SMART GROUP’s oil canisters match the superlative designs of modern vehicles across brands such as BMW and Hummer, as well as capturing a modern twist on the organic allure of the Bionic Engine Oil Bottle.
Mr. Kayhan Turan at SMART GROUP says, “We are very proud of our engine oil container designs and the recognition they have been given in the Red Dot Awards. Our canisters converge classic design with contemporary flair to turn functional products into an art form that will elevate the brand of oil producers.”
To celebrate its recent award for design from Red Dot Awards, it is sponsoring this year’s ICIS Middle Eastern Base Oil and Lubricants conference, a conference that presents a unique opportunity to network with engine oil producers and forge new partnerships for businesses such as SMART GROUP.
Queen Pack will be highlighting its award-winning Advocan oil canister at the event. With a 4-litre capacity, the dynamic surface of the canister is inspired by the lines of a BMW concept car and motorcycle. The result is a container that immediately communicates power and speed with a large handle that ensures good grip. The handle is positioned very high on the canister to ensure safe handling even when the weight of the engine oil shifts during the filling process. Red Dot comments about the design, “This high-quality, unusual canister is the result of eye-catching colouring and a bold structure, reflecting SMART GROUP’s courage to break new ground in a traditional market.
“Based in Istanbul, our proximity to the Middle East presents an excellent opportunity to strengthen our collaboration with producers in this region,” continues Mr. Kayhan Turan. “It is a strategic hub for oils and lubricants and, by sponsoring the ICIS Middle Eastern Base Oil and Lubricants conference, we hope to raise the profile of our business and brand and attract companies looking to innovative their marketing position through modern, appealing designs that complement their high-quality products.”
