OpeOluwani Akintayo
20 February 2019, Sweetcrude, Lagos — This was revealed by the Chief Executive Officer, Enyo Retail and Supply Limited, Mr. Abayomi Awobokun at an interactive session with journalists on Wednesday.
Mr. Awobokun while fielding questions from the media on the uniqueness of the budding retail outlet which is about nineteen months old in Nigeria, in the next five years, players in the current downstream will change, adding that many of them would end up merging with growing ones.
According to him, Nigeria cannot build a strong downstream without technological innovations and designs.
“That technological innovations is what Enyo has brought into the industry. We see existing downstream stations already slipping into being too comfortable and forgetting to come up with new ideas. We are not here to just sell petroleum products to our customers. We also want customer’s satisfaction”, he said.
He explained that Folawiyo Energy is a major partner in the company, alongside a foreign investor.
Enyo with 56 stations in 13 states across the country, boasts of 62 percent sales from customers lesser than five percent, and just 10 percent from premium customers.
“Technological driven innovations is already driving profoundly positive changes in almost all facets of our lives. We aim to set the pace in the fuel retailing space. Our customers can be rest assure that whichever Enyo stations they get to, they will get quality fuel products at the right quantity and at the right price.”
Mr. Awobokun explained that Enyo’s service innovations are the first to offer customers what he termed loyalty scheme which he said is an opportunity to reward its loyal buyers.
“We want to use innovations and modern designs to our advantage, to grow business in the downstream sector. Enyo doesn’t want to get involved in the business of importing products. We buy from those that import and then sell,” he said.
He then listed some of the challenges in the downstream sector which investors and government should look at such as negative stigma, supply shortages, customers distrust, Congestion, and poor road facilities.
He hinted that the company is looking at delving into a twenty-four hours services in the future- with a combination of pumps where customers can either serve themselves or be served by attendants, adding that the company is planning on buying over stations across the country for rapid growth.