Mkpoikana Udoma
Port Harcourt — The Nigerian government is set to form a partnership with an international media firm, Bloomberg, to boost the country’s global image and attract foreign investments, particularly in key sectors like gas pipeline projects, real estate investments and other infrastructures.
The two-year initiative, spearheaded by the Ministry of Finance Incorporated, MOFI, aims to reshape international perceptions of Nigeria and highlight the country’s economic potential.
During a recent meeting with Bloomberg’s Global Director, Nicole Keefe, the Minister of Finance, Mr. Wale Edun, stressed the importance of strategic communication.
“We need to communicate effectively to showcase the economic achievements of the government and create a positive investment climate.”
Bloomberg’s Global Director, Nicole Keefe, reaffirmed the company’s commitment.
“We are committed to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.
“Bloomberg will utilize its vast media network to promote major government projects, including the Real Estate Investment Fund and gas pipeline developments, addressing investor concerns and positioning Nigeria as a prime investment destination.”
For his part, Dr. Armstrong Takang, Chief Executive Officer of MOFI, emphasized that the partnership would spotlight Nigeria’s advancements in critical sectors, fostering a positive investment climate.
