Michael James
Lagos — Niger Delta Exploration & Production Plc (NDEP), has recently announced its rebranding as Aradel Holdings to better reflect its long-term strategy of becoming Africa’s leading organization in the delivery of sustainable energy solutions that support economic growth.
The unveiling of the new brand identity took recently x-rayed the company as a significant player in the industry for decades and takes a long-term view of energy provision and the global energy transition.
The company steadily seeks opportunities to introduce technology that harnesses the abundant energy sources in Nigeria and Sub-Saharan Africa into an affordable and sustainable energy bouquet that promotes universal energy access.
The decision to rebrand as Aradel Holdings is a strategic move that supports its vision aimed at consolidating its position as the leading company delivering sustainable energy solutions. The new brand is reflective of NDEP’s rich history and heritage as well as its future portfolio aspirations.
In his remarks, Mr Ladi Jadesimi, Chairman of Aradel Holdings reflected on the company’s rich history and heritage. He said, “This is an important day for our company because it signifies our coming of age as a fully integrated player in the energy business. We recognize that the present and future of any company in terms of prospects are more relevant than a glorious past or heritage.
We are very aligned with the dynamic changes, opportunities, and challenges ahead of us and have a robust and well-articulated strategy to take advantage of the opportunities while managing the risks. A brand is only as valuable as the quality of goods and services associated with it. In cognizance of this fact, our brand will be a reference point in the industry both nationally and internationally. Our determination is to be the most successful and respected in the energy space in Nigeria.”
The new brand identity reiterates the company’s commitment to innovation, growth, and sustainability. Aradel Holdings will continue to focus on exploration and production, as well as invest in renewable energy and other emerging technologies to further diversify its investment portfolio to ensure long-term strength.
Mr. Adegbite Falade, Managing Director and CEO of Aradel Holdings expatiated on the company’s future aspirations led by its rebranding. He stated, “Aradel will continue to be a resilient company that adapts and reinvents itself for the future. We are a company that is focused on providing energy solutions and consider ourselves a critical part of energy security in the nation.
Our focus remains on providing energy access to every community we live and operate in, and beyond. Our new name represents not only our future but also reflects our past and unflinching pride in the legacy of our forefathers. The A stands for accountability, the R for resilience, the A for adaptability, the D for diversity, the E for excellence, and the L for leadership. Today is the future that was dreamt of thirty years ago, and today we start another dream that will become a reality.”
Aradel Holdings’ rebranding from NDEP marks a significant milestone in the company’s history. As Aradel, the company is poised to transform the energy industry, setting new standards for innovation, growth, and sustainability. The rebranding is a continuation of the company’s legacy of leadership, innovation, and expansion of its operational footprint.
As a parent company, Aradel consists of several subsidiaries including Aradel Energy Limited, Aradel Gas Limited, and Aradel Investments Limited (formally known as Niger Delta Petroleum Resources Limited (NDPR), ND Gas Development Company Limited, and NDEP Investments Limited respectively), all of which are wholly owned. Aradel is also a significant equity holder in ND Western – a consortium of four companies that jointly acquired the 45% Participating Interest in OML 34 belonging to SPDC, TOTAL, and NAOC respectively, in 2012, and holds 95% equity in Aradel Refineries (formally ND Refineries Limited) – an independent midstream entity.
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